There interest not only in going back to the origin places for wellness programs, but also to immerse in culture and heritage, such as in the Sacred Valley of Peru © Karen Rubin/Ĭommunity-led Indigenous travel offerings are surging -from the boreal forests of Canada to the Australian Outback -and speak deeply to travelers seeking inclusive, sustainable and regenerative travel experiences. Indigenous travel and going to the cultural source for wellness is our travel trend for 2023. Yoga, born in India, is ubiquitous worldwide ayahuasca retreats have departed their Amazonian homelands you can get a Hawaiian Lomi Lomi massage in Dubai.īut with a new critique of wellness as a profound cultural appropriator, a rising social justice movement, and greater emphasis on authenticity, travelers are now seeking much deeper cultural experiences and showing interest in going to the source of ancient healing and knowledge to learn how they care for the land and for themselves. Wellness and wellness tourism have long resembled Disney’s “It’s a Small World”: buffets of global experiences typically divorced from place. WELLNESS + TRAVEL: From Global Smorgasbord to Hyper-Indigenous
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Among the key findings, as reported by the researchers:
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These themes emerged in the Global Wellness Summit’s report, “12 Wellness Trends for 2023” with implications of how travel, hospitality, even urban design, workplace policies (vacations are essential to recharge), government planning are accommodating. Not only does wellness impact how, where and why people travel, but through lifestyle changes, wellness also impacts longevity and financial security – which when you think about it, expands the market for travel with time, money and physical ability. What’s new is people intentionally seeking out such experiences – and that the industry, from tour companies to hotels, cruiselines to destinations, from festivals and events to attractions – are tailoring their offerings to cater to the quest for wellness. Travel, at its essential core, is inevitably about life-enhancing, even life-changing experience. It could be travel that brings family and friends together, forging bonds and lifelong memories that also contribute to wellness, or even making new friends to conquer loneliness or isolation. It can be an itinerary that is spiritually uplifting or intellectually fulfilling, of doing something you love or even finding love. But it could also be a hiking, biking, rafting, camping trip that gets you out into nature, pure air, with some physical exertion. It could be a visit to a wellness retreat or spa. But when the very act of breaking away from daily irritants, giving oneself the opportunity to rest, renew, recharge, revitalize, isn’t all travel wellness? The trend refers to the fact that people are traveling with greater intention to improve their physical, mental, emotional, even spiritual well-being. Wellness travel is among the leading travel trends for 2023, as it has been for several years.
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Having just summated the 14,000-foot high Dead Woman’s Pass on Day 2 of Alpaca Expeditions’ four-day Inca Trail trek to Machu Picchu, one of our group leads yoga stretches © Karen Rubin/Įdited by Karen Rubin, Travel Features Syndicate, The quest for wellness is becoming ubiquitous, especially for travelers who seek out immersive nature and cultural experiences.